According to the data released by the European Federation of Glass Containers (FEVE) today, in the first half of 2018, the European glass packaging production (calculated in tonnage) increased by 1% year-on-year, and in terms of output, it increased by 1% year-on-year (Figure 1). This increase is consistent with the good data achieved throughout 2017 (ie: a 2% increase in production weight and a 2.4% increase in quantity), and it is also favorable compared to the historical trend since 2012. During 2012-2017, production increased by nearly 1.7 million tons, a growth rate of 8.3%; the number increased by 6.4 billion, a growth rate of 8.9% (Figure 2). In a nutshell, all food and beverage markets have experienced an increase in demand for glass. At the same time, the market prospects for small packaging bottles such as perfumes, cosmetics and medicines are also very optimistic.
"We are encouraged by this growing trend, which confirms our belief that: due to environmental reasons, consumer products and consumers turn to glass", commented Adeline Farrelly, Secretary General of the European Glass Container Federation.
The accumulated market energy of glass reflects the increasing participation of consumers in environmental undertakings. Consumers—especially those born in the 00s—are increasingly aware of the impact their daily lives may have on the environment. "Plastic pollution" was one of the most searched topics on Google in the UK in 2018 (Figure 3). "Sustainable development" is no longer a "fashion language". Now consumers see the direct connection between their buying behavior and major environmental issues. They want to learn more about the products they buy and the variety of products in nature. Attributes. According to a survey conducted by Unilever in 2017, more than one-fifth (21%) of the surveyed people said that if the sustainability of the variety is more clearly stated in the packaging and marketing, it is trustworthy Yes, they will choose this breed more actively. A recent European survey conducted with the Friends of Glass community indicated that 78% of Europeans pay more attention to the impact of their daily lives and actions on the environment.
Glass has become an excellent packaging material for spirits, wine and beer more than ever, and its share in food, water and dairy products is also increasing. In terms of packaging quantity, glass is already the second largest packaging material in Europe (Figure 5). The industry is firmly committed to glass becoming the crown jewel of future packaging materials.