1.Skin care product search index
The average daily search index for skin care products has reached 159,000 a decade ago. Overall, the skincare search index was stable, with peaks in February and mid-April.
2. Skincare brand attention ranking
Skin care products ranked the top two: L'Oreal Paris and Olay, the two brands are closer to each other, of which L'Oréal Paris ranked first with 4.81% attention, Olay and Clinique ranked 4.48% and 4.17% respectively. Second and third.
3. Skincare brand monthly search volume
L'Oreal Paris and Olay are highly competitive. In October, Olay surpassed L'Oreal Paris.
According to Baidu data, the search volume of Top5 skin care brands L'Oreal, Olay, Clinique, Appropriate Materia Medica and Herborist is basically the same. It is worth noting that the second-ranked Olay search volume continued to rise in the second half of the year, and in October exceeded L'Oreal Paris, becoming the first.