The packaging design can't be the same as the horse's mouth. It should be consistent with the product itself from the product itself.
We all know that goods are products that are produced for sale, and the purpose is to generate sales profits. How to deal with the outer packaging of goods? In most cases, consumers can not directly contact the goods directly, and can only directly face the outer packaging, so the quality of the outer packaging can directly promote the consumer's first impression of the product, but also indirectly affect Whether the consumer buys or not. How to define the outer packaging of the product? In Xiaobian's view, the main purpose of good product packaging is to reflect the selling point of the product! However, in many cases, Xiaobian will see that many product packaging is like a design work, not a Products! In fact, many times, this requires a certain degree of control by the designer and how to find a balance between art and business.
Santander – the brand leader of Russian natural cider producers. The founder set the goal of relying only on domestic apples to restore cider production. The company's production base is located in Suvorov, Tula, and has been a leader in the artisanal cider since 2000. Because the product is aimed at millennials and beer lovers, its design philosophy is designed to attract their attention. In order to reflect the freshness and product quality of cider, the designer used hand-painted expression technology, fruit graphics with gouache to show creativity, and highlighted various elements through UV technology.
The most praiseworthy aspect of this group of wine packaging is that the designer uses the most direct graphics to introduce the product category to the consumer, combined with hand-painted art skills, coupled with bright color blocks, so the product is easy to attract young consumers. A generation of consumers.
Most of the time, we don't need to use the most artistic way to showcase our products. We need to use the most appropriate way to combine the product itself to show the selling point of the product!