[[TitleIndustry]]

How to design high-grade cosmetic glass packaging

Date:Nov 19, 2019

The beauty products packaged in the glass reflect the quality of the product, and the heavier the glass, the more luxurious the product feels – perhaps this is the consumer's opinion, but it is not wrong. Glass has long been widely used in high-end cosmetic packaging. According to the Washington Glass Packaging Association (GPI), many companies that use organic or fine ingredients in their products are using glass to package their products. According to the GPI, because the glass is inert and impenetrable, these packaged formulations ensure that the ingredients remain intact and maintain the integrity of the product.

    The relevant person in charge of GPI explained that glass continues to convey the message of quality, purity and product protection – a key element for cosmetic and skin care manufacturers. And the decorated glass will further enhance the impression that the product is high-end. The influence of brands on cosmetic counters is created through the shape and color of the products, as they are the primary factors consumers see first. Moreover, because the product features in the glass package are unique shapes and vibrant colors, the package acts as a quiet advertiser.

    Manufacturers of products are continually trying to find special shapes that will differentiate their products from the competition. Coupled with the multi-functionality of glass and eye-catching decorative technology, consumers {HotTag} will always reach out and touch the makeup and skin care products in the glass packaging. Once the product is in their hands, the chances of buying this product increase immediately.

  How can we do it?

 The efforts of manufacturers behind this decorative glass container are often taken for granted by the end consumer. A perfume bottle is beautiful, of course, but what makes it so attractive? There are various methods, and the decoration supplier BeautyPackaging thinks that there are countless ways to do it.

 AQL in New Jersey, USA, has now introduced glass packaging with the latest UV-curable inks (UVinks) for screen printing, mobile printing and PS labels. The company's relevant marketing executives said that they usually provide a complete set of services to create a unique look of packaging. UV-curable inks for glass avoid the need for high temperature annealing and provide a color range that is almost unlimited. An annealing furnace is a heat treatment system that is basically an oven with a conveyor belt that moves through the center, while the center position is used to cure the dry ink when decorating the glass. For ceramic inks, the temperature needs to be as high as about 1400. F degrees, while organic inks are about 350. F. Such glass annealing furnaces are often about six feet wide, at least sixty feet long, and consume a lot of energy (natural gas or electricity). The latest UV-curable inks are cured using UV light; and this can be done in the printing machine or in a small oven at the end of the line. Since there is only a few seconds of exposure time, only a much less energy is needed.

  France-Saint-Gobain Desjonqueres offers the latest technology in glass decoration. Among them are laser decorations involving the vitrification of enamel materials onto glass materials. After the bottle is sprayed with enamel, the laser fuses the material to the glass in the selected design. The excess enamel is washed away. An important advantage of this technology is that it allows the parts of the bottle that have not been treated so far to be decorated, such as raised and recessed parts and lines. It also makes it possible to sketch complex shapes and offers a wide range of colors and touches.

    Lacquering involves spraying a layer of varnish. After this treatment, the glass bottle is sprayed in whole or in part (using a cover). They are then annealed in a drying oven. Lacquering offers a wide range of final finish options including clear, matte, opaque, glossy, matt, multicolored, fluorescent, phosphorescent, metallized, and interfering. (interferential), pearlescent and metallic light.

Other new decorative options include new inks with spiral helicone or luster effects, a new surface with a skin-like touch, a new lacquer with holographic or glittering, and a glass that fuses to the glass. And a new thermochrome color that appears blue.

  According to the relevant person in charge of HeinzGlas in the United States, the company can provide screen printing (organic and ceramic) for adding names and patterns to perfume bottles. Pad printing is suitable for surfaces that are not flat or have multiple radii. Acidetching produces a frosted effect on the glass bottle in an acid bath, while organic spray coats one or more colors on the glass bottle. After organic printing or organic spraying (because the ceramic curing temperature is too high, the ceramic ink can not be applied after organic treatment), the hot stamping process is coated with a specular reflection name or pattern on the glass bottle. Sandblasting provides a name or image of a matte effect on the glass bottle section. Spraying a glass bottle with aluminum and titanium vacuum metal produces a mirror-like reflection in whole or in part on the outside of the bottle. Victoria’sSecret recently used the company’s titanium plating process to create a glittering gold effect for the VerySexyNOW Eau de Toilette Spray.

 Some experts also believe that the most popular trend in glass decoration is still organic spray (organicspray). For example, Elizabeth Arden's BritneySpearsFantasy perfume bottle has a metallic luster of purple and is obtained by a spray color process. The industry believes that most customers are still using frosted glass bottles, because it can hide the defects on the glass.

    Fashion packaging

    IsseyMiyake-BPI's EauD’IsseyCollector is packaged in an oval glass bottle with a rounded front panel and a narrow side. The decoration on the new bottle is a glazed vitrification laser technology unique to Saint-Gobain Desjonquéres. Its design is inspired by the mapping on the winter lake surface – the concentric lines on the vitrified silver enamel reflect the outward expansion of the surface ripples. This visual effect, combined with the bottle's unique rough/smooth feel, adds an elegant feel and enhances the material's impact.

    Hermés' Terred’Hermés is also decorated by Saint-Gobain Desjonquéres, which features an impressive rectangular design on a large piece of glass with a wide flat panel. The orange screen printed word "Terred' Hermés" is adorned in front of the bottle and highlights the "H" engraved into the base of the bottle in Hermés. The lotion and aftershave bottles are frosted glass.

    The American Glass Packaging Association also believes that another trend in glass decoration is to extend the brand through color. For example, Estee Lauder's DKNY’s BeDelicious was originally packaged in a light green glass bottle. In line with last year's Valentine's Day and Father's Day promotions, Estée Lauder re-launched red and amber glass bottles. RalphLauren's PoloCologne also hopes to build brand equity through its Polo-signed green bottle. It launched a dark blue bottle under the name PoloBlue and defined it as a cologne for men in casual and elegant style.

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